Give to Get #blogathon2

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Hello and welcome! I’ve written this post as part of the Winter Blogathon Bash going on this weekend, and am excited to have you all visiting! My blog is about faith and family, including homeschooling and frugal living. Please sign up for my newsletter on the right so I can give you some fantastic freebies coming up with my launch promotion during the month of February, and follow the social media in the upper right corner as well. I hope you enjoy this challenge! Blessings!

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There are a few things in this world which are certain, and one of those is the principle of reaping what you sow. That is, you get back what you put into things, what goes around comes around, what you give is what you get, and sayings like that. It’s a very Biblical concept (though sometimes twisted to fit the world’s focus), and it’s also true in our blogging.

If we want to gain readers – not just empty traffic but faithful readers who come back for more because they love what they get on our sites – one big way to sow into that is to create and give away freebies!

“But, I’m trying to make money here!”

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Why should you give it away for free?

Here are just a few of the reasons:

  • To establish yourself as an expert
  • To increase word-of-mouth exposure
  • To turn that accidental traffic into faithful followers
  • To create interest in your paid product
  • To stay in front of those who will become customers later down the road

If you are willing to “leak out” some of the fantastic information that you possess, people will recognize and come to think of you as an expert in that area. If they think of  you as an expert, they will come back to you when a need arises in that area of their lives. If I want a hamburger, there are a few places that come to mind first, and even if I decide I want to do something different, those places are the first thing I think of because they are the standard for burgers. Become the standard for your niche!

People talk to one another, and if there is something available for free, the word will spread. You will get traffic. They will come, in increasing numbers, just to see what you have. Some of those may never look twice at the freebie, but even they will remember if a friend asks where they can find information or help with your area of expertise. Create a buzz about yourself!

All that traffic just to get a freebie? The ones who open it, if they like what they see, will return. They’ll continue reading what else you have to say. They’ll mark your site and follow your social media in order to keep up with you. They sign up for your newsletter, and keep a watch on what you offer – both free content, and the paid versions. Offer them a hook!

Tying into that last concept, if people open and read your free content, they will want to know what great things you have in store in your paid versions if you are willing to give away this information for free. It will create curiosity, and arouse interest as to what else they might can glean from your experience or service. You have something they don’t, and they want it! Give them a taste!

Using a newsletter or signup of some sort as the way to receive a freebie allows you a way to stay in front of anyone who is remotely interested in your product. Even if they don’t jump on the bandwagon immediately, your name will continue to remind them about what you offer. Down the line when they have a bigger need and availability to do so, you will be first in their mind because they see you regularly. Remind them who you are!

 

So, what kinds of things should you consider when creating a freebie? You’ve got to create something that will impress people, or your freebie will have the opposite effect of everything I just mentioned. Make sure that what you are offering is something you’d like to receive. Treating others the way you’d like to be treated is yet another Biblical concept, put to real life in our blogs.

Things to Remember:

  • Focus on Quality
  • Consider your Readers
  • Pick the Right Name
  • Proofread the Text!
  • Include your Contact

When creating your freebie, remember who is reading and watching your blog and think about what sorts of things they may like to have. Consider your target market, and slice off a piece of the product to offer for free. Tailor it to give out to those who already love you!

It’s important to pick the right name, making sure it’s interesting enough that people want to see what it’s about and actually open it and use it. It’s also important to proofread every portion of text you include. Even if you aren’t offering an eBook, proofread your site name, your byline, any words included on the logo, the title, and all of it.

If you are offering an eBook or something similar, proofread your brains out and then have someone else do it as well. If you aren’t great with grammar (first check THIS post – another mini challenge for the #blogathon2 !! ), then find a friend to help you with it or pay an editor to do your proofreading. There is nothing worse than a free eBook that is written poorly.

It should go without saying, but when you create your free item don’t forget to include your contact information! Include your website, your email, and any other pertinent information that potential customers will need to find you again. If the freebie gets passed along from person to person (which happens, even if you specifically ask for it not to), someone down the line won’t know where it came from if you don’t have that included somewhere. It’s essential!

 

Here are a few resources to peruse for your information about creating freebies.

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Here is the challenge!

If you don’t already offer a freebie to your subscribers and/or readers, then get started creating one! Give them a small slice of your paid product, group some old posts into an easily accessible format, offer a service, or even an interview or an audio of some sort. Get started, and let us know what ideas you come up with to give to your readers!

If you already have a freebie offered, check it for quality. Make especially sure that it’s been proofread for any grammar, spelling, and punctuation mistakes, and that it’s easily readable. Look for more information on that in my other blogathon2 challenge! Check to be certain that you’ve included your contact information, and that your freebie is packaged up cleanly. Share with us what changes you decide to make!

Comments

  1. says

    This is so timely for my new blogging site! I plan to build a newsletter once I have more content up, and it will offer a freebie in exchange for sign ups. I have begun mapping it out too!

  2. says

    I’d never thought about offering a freebie to entice people to the blog. I’ve done giveaways, but this would be a straight up come and see and get something. I have an ebook in mind and I believe I’ve actually got a long ago article for something else that will be a great starting point to turn it into a little ebook with lots of great information. I’m going to see if I can hunt it down. If not, I’ll just start from scratch. I won’t be able to do it before the blogathon ends, but I’ve now added it to my list of things to get done for the blog. I love this idea.

    Thank you for the inspiration!

  3. says

    Everything on my website is free ..information, patterns, online tools…what I need is a way to make money from what I do. sigh

    On my blog tho..I don’t know, same thing really..I broker inspiration, information and tools to an audience that is just as passionate about what we do as I am. Most of our money is spent on yarn so I’m really unsure as to how to sell something. My readers make the same things I do.

  4. says

    I recently made a cute sewing room printable and put that on my blog for people to download. Yesterday I made a cute valentines day printable for downloading! I enjoy making printables so I am going to try to create something new each month!

  5. says

    Thank you for this! I already have a couple of freebies on my site but really need to do something for Valentine’s Day, I will do that today!
    Have a great Sunday!

  6. says

    I have been thinking about doing this for a while, and I think I have finally decided on a topic to offer as a freebie! Thanks for motivating me with this mini challenge and for the resource links. I’m going to get started on it right now!

  7. says

    I was actually thinking about this the other day. I’m not completely sure what I would have to offer in the way of a freebies. But I am thinking about it. I don’t currently sell anything off my blog either, but again, something I have been thinking about on the nights in which my brain isn’t shutting off.

  8. says

    As I was reading this I remembered I had a printable resource on my other blog that is on hiatus. I started blogging on Virtual School Resources, and found that I wanted to write about more than education, but I still love sharing about it with my readers! So I moved a document over to my current blog, and I now have a freebie!
    http://www.kellystilwell.com/p/resources.html#.UQQLuKXJClI

    Thank you so much! I can’t wait to add to the resources page!

  9. says

    Okay – my goal for this weekend is to finish putting together the downloads that will go out each month to my newsletter list. Then I can take all of those downloads and put them together to create an ebook. My followers get the info for free and everyone else can still get it as well.

    😀

    NOW I will also go back through are review the giveaways I have for those that sign up in the first place.

    Every challenge seems to add another challenge. :)

  10. says

    Well, I decided to go the PowerPoint route with my soon-to-be-freebie. It’s coming along better than I thought. I shudder to think how long this would have taken (using a freebie on my blog) if not for this mini-challenge. Thank you so much!

  11. says

    I had already been thinking about it and wanting to do an ebook. Already have an idea of what the topic is going to be. Going to get started researching next week.

  12. says

    I think you read my mind! This is one of my goals for blogathon…now I have more tips to help me get organized. I’ll stop by again to let you know when I have the finished product up!

  13. says

    I’m not selling anything through my blog. However, this does give me some thought about some sort of content I could create to draw more subscribers/likers. I have a couple of ideas, and will have to dwell on it some more…

    Ideas:
    *A Bible study/devotional.
    *Forms of some sort.
    *I love the idea of packaging some old posts together into one download.

  14. says

    Thank you SO much for the resources to check out!!! I’ve got most of my content together for a few ebooks, and am finalizing them over the next month. I’m going to offer a free ebook with email sign up on both of my blogs :) Love your tips here – Totally pinning to refer back to.

    I’d also like to eventually have a couple sets of free printables that I can share with my readers too! Thanks for the push to get them wrapped up.

  15. says

    I have an idea for a small e-book or PowerPoint offering. Hoping to have a rough draft ready by the end of the blogathon. Could I possibly email you the rough draft when it is complete to see what you think?

  16. says

    I would love to create an ebook, I just don’t know what the topic should be about. Heck I “run at the mouth” on my blog with a bunch of how-to’s regularly, and I’ve always understood the value of an ebook… I just get writer’s block whenever I try to start one, lol.

    Will really think this one through!

    Erm… I do have a video tutorial, does that count? lol Found halfway down my site – geekwithstyle.ca

    Still want to create an ebook!

    • says

      If you post a bunch of how tos on one similar subject on your blog, then you coudl put them together as a downloadable ebook. Like all your how to posts that reference WordPress, or all posts about ____ whatever.

  17. says

    Thanks for this! I have never thought about writing up a free ebook or something to help gain more readers and traffic. This is a brilliant idea and since I have been blogging for almost 4 years I think that I have enough info to get started right away. Thanks so much!

  18. says

    I’m so excited about this challenge. Thanks for the prompt. I’ve decided to write a free ebook of 101 things to do to get unstuck for artists, crafters etc. I’ve already written the first 20!

    I’ve also worked out how to add a random number generator to my website so people can randomly generate which idea to use if they want to. A great help when you’re feeling stuck.

    I’m going to move on with something different now as I’m wanting to get as many things going as I can during the challenge. But if you’d like to know when it’s completed please sign up to my blog and I’ll make a post to let you know as soon as it is.

  19. says

    This is a fantastic idea. I’ve been considering adding my crochet, and Etsy Shop, to my blog and Facebook. I would love to sell some of the pieces I’ve made since they tend to just sit around until I give them away to someone. I may as well give away a piece or two and maybe set up some patterns to ‘give away’ as well. Thanks!

  20. says

    This is something I will have to work on for my blog. I would really like to have something to giveaway. I’ll be adding this to my to do list for sure.

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