Hello and welcome! I’ve written this post as part of the Winter Blogathon Bash going on this weekend, and am excited to have you all visiting! My blog is about faith and family, including homeschooling and frugal living. Please sign up for my newsletter on the right so I can give you some fantastic freebies coming up with my launch promotion during the month of February, and follow the social media in the upper right corner as well. I hope you enjoy this challenge! Blessings!
There are a few things in this world which are certain, and one of those is the principle of reaping what you sow. That is, you get back what you put into things, what goes around comes around, what you give is what you get, and sayings like that. It’s a very Biblical concept (though sometimes twisted to fit the world’s focus), and it’s also true in our blogging.
If we want to gain readers – not just empty traffic but faithful readers who come back for more because they love what they get on our sites – one big way to sow into that is to create and give away freebies!
“But, I’m trying to make money here!”
Why should you give it away for free?
Here are just a few of the reasons:
- To establish yourself as an expert
- To increase word-of-mouth exposure
- To turn that accidental traffic into faithful followers
- To create interest in your paid product
- To stay in front of those who will become customers later down the road
If you are willing to “leak out” some of the fantastic information that you possess, people will recognize and come to think of you as an expert in that area. If they think of you as an expert, they will come back to you when a need arises in that area of their lives. If I want a hamburger, there are a few places that come to mind first, and even if I decide I want to do something different, those places are the first thing I think of because they are the standard for burgers. Become the standard for your niche!
People talk to one another, and if there is something available for free, the word will spread. You will get traffic. They will come, in increasing numbers, just to see what you have. Some of those may never look twice at the freebie, but even they will remember if a friend asks where they can find information or help with your area of expertise. Create a buzz about yourself!
All that traffic just to get a freebie? The ones who open it, if they like what they see, will return. They’ll continue reading what else you have to say. They’ll mark your site and follow your social media in order to keep up with you. They sign up for your newsletter, and keep a watch on what you offer – both free content, and the paid versions. Offer them a hook!
Tying into that last concept, if people open and read your free content, they will want to know what great things you have in store in your paid versions if you are willing to give away this information for free. It will create curiosity, and arouse interest as to what else they might can glean from your experience or service. You have something they don’t, and they want it! Give them a taste!
Using a newsletter or signup of some sort as the way to receive a freebie allows you a way to stay in front of anyone who is remotely interested in your product. Even if they don’t jump on the bandwagon immediately, your name will continue to remind them about what you offer. Down the line when they have a bigger need and availability to do so, you will be first in their mind because they see you regularly. Remind them who you are!
So, what kinds of things should you consider when creating a freebie? You’ve got to create something that will impress people, or your freebie will have the opposite effect of everything I just mentioned. Make sure that what you are offering is something you’d like to receive. Treating others the way you’d like to be treated is yet another Biblical concept, put to real life in our blogs.
Things to Remember:
- Focus on Quality
- Consider your Readers
- Pick the Right Name
- Proofread the Text!
- Include your Contact
When creating your freebie, remember who is reading and watching your blog and think about what sorts of things they may like to have. Consider your target market, and slice off a piece of the product to offer for free. Tailor it to give out to those who already love you!
It’s important to pick the right name, making sure it’s interesting enough that people want to see what it’s about and actually open it and use it. It’s also important to proofread every portion of text you include. Even if you aren’t offering an eBook, proofread your site name, your byline, any words included on the logo, the title, and all of it.
If you are offering an eBook or something similar, proofread your brains out and then have someone else do it as well. If you aren’t great with grammar (first check THIS post – another mini challenge for the #blogathon2 !! ), then find a friend to help you with it or pay an editor to do your proofreading. There is nothing worse than a free eBook that is written poorly.
It should go without saying, but when you create your free item don’t forget to include your contact information! Include your website, your email, and any other pertinent information that potential customers will need to find you again. If the freebie gets passed along from person to person (which happens, even if you specifically ask for it not to), someone down the line won’t know where it came from if you don’t have that included somewhere. It’s essential!
Here are a few resources to peruse for your information about creating freebies.
Here is the challenge!
If you don’t already offer a freebie to your subscribers and/or readers, then get started creating one! Give them a small slice of your paid product, group some old posts into an easily accessible format, offer a service, or even an interview or an audio of some sort. Get started, and let us know what ideas you come up with to give to your readers!
If you already have a freebie offered, check it for quality. Make especially sure that it’s been proofread for any grammar, spelling, and punctuation mistakes, and that it’s easily readable. Look for more information on that in my other blogathon2 challenge! Check to be certain that you’ve included your contact information, and that your freebie is packaged up cleanly. Share with us what changes you decide to make!